Mooie Bieren Bar

Food truck festivals introduce visitors to new flavours and brands. To showcase AB InBev’s speciality beers at festivals across the Netherlands, we developed a modular event bar that adapts to different sites and event sizes.

Three sections can operate independently or combine into one large bar. A flexible table system and optional canopy make it quick to assemble and suitable for a wide range of events.

The design balances brand recognition, functionality and atmosphere. It communicates quality without excess and complements the different beer brands in AB InBev’s portfolio.

Durable, practical and inviting, the bar gives each brand a festival presence that reflects the experience of enjoying speciality beer.