Bud Skybox - FC Utrecht

“Premium with a raw edge.” Bud’s character comes to life in the Bud Skybar at Stadion Galgenwaard.

Working with brewer AB InBev and FC Utrecht, we designed a skybox that captures the city’s bold, energetic and contemporary spirit.

Concrete, wood, steel and red accents create a recognisable Bud identity, bringing brand experience and comfort together in an urban setting.

The details make the difference: exposed concrete, a bar built from recycled PVC, reclaimed steel panels and lights made from old cork noticeboards. Even the industrial light above the bar was given a second life.

Sustainability and authenticity guided the design. Existing frames with red LED strips were reused, with each material given a new purpose.

The result is a skybar full of character, where match-day excitement meets relaxation and the partnership between FC Utrecht and Bud is visible throughout.