Assist Digital NL (formerly The Valley)

This project was designed and completed before The Valley became part of Assist Digital NL.

An office bar with a character of its own.

When marketing agency The Valley, a longstanding premium partner of Hertog Jan, moved to its new Amsterdam office, it had an opportunity to create something special. Developed with Hertog Jan and AB InBev, the bar brings the beer brand’s identity into the workplace.

Wood, steel and concrete create the warm, robust atmosphere associated with Hertog Jan. A balance of craftsmanship and contemporary design gives the bar its own character while connecting it to the wider office.

The bar has become a meeting place where colleagues connect, ideas emerge and the partnership with Hertog Jan is part of the everyday experience.